Season 1 has wrapped.
The results keep coming in.

200 creator teams at a 3-day pop-up

Over a 3-day New York pop-up, Brand A brought 200+ creator teams on site and generated over 10,000 RSVPs. From creator recruiting to on-site hosting and content publishing — the HAUS OF K operating model, proven in measured numbers.

“The booth was never empty across all three days. With recruiting and on-site operations handled for us, we could focus entirely on talking with creators.”

On-site buyer meetings turned into distribution talks

Brand B joined a Season 1 showcase week and met visiting buyer teams directly at its first-floor booth. Conversations with buyers who actually tested the products are now leading to listing discussions with a US East Coast retail channel.

“It wasn't a venue for just exchanging business cards. With a buyer who had actually tried the product, the terms conversation started right there — a contact point that's hard to get without a New York office.”

Offline networking turned into marketing collaborations

Through the creator hosting program, Brand C met category-fit beauty creators on site. Relationships built around trying products together at the event have continued as ongoing seeding- and review-driven content collaborations.

“Of the creators we met at the event, we're still collaborating with six teams. A relationship that starts in DMs and one built trying products together in person are completely different.”

An expert session that built creator ties and branding at once

Brand D invited a New York–licensed pharmacist to run an expert skincare workshop across two sessions. Creators hand-picked and invited by Nurilounge learned and experienced the product's efficacy and strengths first-hand through the expert's explanations — building a depth of relationship seeding alone can't create, while the impression of an expert-validated brand carried straight into their content.