KEYTH × Haus of K — Nurilounge Case Study

For Brands

Introducing the Nurilounge × KEYTH US market-entry pop-up case.

The KEYTH pop-up at HAUS OF K in Brooklyn, New York, introduced the brand to local customers and connected real visits, content amplification, and on-site sales into one project.

Nurilounge handled the entire process a pop-up needs — booth production and on-site operations, creator recruiting, RSVP-driven visitor acquisition, social content publishing, and sales operations.

This wasn't a pop-up that just filled a space. We focused on building a loop where people who experienced the brand in person left content that brings in the next customers.

Results · 3 Days

What just three days delivered.

200+

participating creators

2,000+

visitors

10%

official-channel follower growth

SERVICES · END-TO-END

From planning to sales, all in one place.

Booth & Signage

Booth fixtures and signage produced to match the brand identity

Creator Recruiting

200 nano creators recruited and brought on site

RSVP-driven Visitor Acquisition

RSVPs collected, nearby customers selected, and traffic driven via email (5,000+) and ads

Event Boosting

Custom promotions built around the brand and its products

Social Media Amplification

Reels and content published on official channels for wider reach

On-site Sales

In-booth sales operation (2–3 SKUs, POS setup included)

Staffing

Local sales staff deployed with in-house training

B2B Networking

Networking with buyers and media, including dedicated events

Some items require consultation, and additional costs may apply depending on scope.

ON SITE · CONTENT

The venue becomes the content.

KEYTH booth display — 01HAUS OF K booth display

KEYTH product ASMR content — 03Product ASMR content

Organic content generated at the KEYTH pop-up

Creators and customers who visited the booth voluntarily left more than 100 pieces of organic content —
filling the official channels and KEYTH's own.

Your brand is next.

Space · traffic · content · on-site sales — all with HAUS OF K.

Inquire now