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THEME

Choose the theme
that fits your brand best

Aligned with New York's industry calendar, we selected the themes and programs best optimized for North American expansion.
Beyond local customers — creators, buyers, distributors, media, and investors:
we invite the key players your brand's growth depends on.

Theme

The 6 themes

Back to School
Sep 3 – 14 · Closed

Back to School

The season-opening promotion week. Season 1 inventory is offered at deep discounts to back-to-school traffic in Brooklyn, building the opening momentum of Season 2.

Operated in-house by HAUS OF K — brand recruitment for this week is closed.
CLOSED
Creator Edit
Sep 17 – 28

Creator Edit

A week where media and creators take center stage. Around VIP Day and main-booth events, HAUS OF K's 2,500+ creator pool produces brand content on site.

✓ Who it's for — Brands that need content and virality — use creator seeding and UGC as the first lever of your US market entry.
Brooklyn Edit
Oct 1 – 10

Brooklyn Edit

The week Brooklyn's local communities gather. Build first touchpoints of trust with the store owners, buyers, and creators of community-based retail.

✓ Who it's for — Brands proven across diverse skin tones and hair types — especially brands that want to show authentic commitment to diversity through connections with the Black community.
Derm & Wellness Edit
Oct 12 – 19

Derm & Wellness Edit

A week for wellness retail buyers and health-routine creators, with academic sessions, workshops, and wellness classes running alongside. Enter the fastest-growing US wellness market with the K-inner-beauty playbook.

✓ Who it's for — Brands with inner beauty, supplement, or slow-aging lines — introduced to New York at the highest sensibility.
Rising Edit
Oct 22 – Nov 3

Rising Edit

The week indie beauty buyers, investors, and industry media gather. Built on live sales data from the year's biggest foot-traffic stretch — Halloween included — the open demo day and investor sessions run distribution and investment conversations in parallel.

✓ Who it's for — Indie and startup brands ahead of fundraising or distribution expansion. Start investment conversations backed by real sales data at the demo day, where investors and industry media are invited. If your brand is serious about the US market and investment, apply.
Visual + Ritual Edit
Nov 6 – 20

Visual + Ritual Edit

Where the visual categories — color, packaging, the look — meet the ritual categories of body, hair, and fragrance. Your brand steps forward just as holiday gift demand opens.

✓ Who it's for — Brands that win at first sight with color and packaging, and brands with body, hair, or fragrance lines and gift sets. Suited to high-sensibility, luxury-leaning brands.
SEASON CALENDAR

※ Detailed operating dates may shift slightly with the final participant mix.

SEPSeptember 2026
SMTWTFS
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6789101112
13141516171819
20212223242526
27282930
Back to SchoolClosed
Creator Edit
OCTOctober 2026
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123
45678910
11121314151617
18192021222324
25262728293031
Brooklyn Edit
Derm & Wellness Edit
Rising Edit
NOVNovember 2026
SMTWTFS
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891011121314
15161718192021
22232425262728
2930
Rising Edit
Visual + Ritual Edit
Inquiry

Leave an inquiry —
we'll send a tailored
proposal within 3 days.

Brand slots per theme are limited — proposals and confirmations proceed in the order inquiries arrive. Prefer to talk directly? Reach us at business@nurihaus.com.

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