Build real business opportunities
in North America through HAUS OF K

HAUS OF K is a powerful networking platform that directly invites quality buyers and investors.
The kind of high-density touchpoints you can't get at a huge trade show where thousands walk past —
start conversations with buyers, distributors, and media invited for each theme, with your product right in front of them, and carry it into follow-up business.

Buyer Channels

Four partner tracks HAUS OF K connects

From major retail to the vendors who make listings happen, small retail collectives, and specialist distributors in each segment — many channels and buyers already ask HAUS OF K to introduce them to new K-brands. Once you confirm participation, HAUS OF K directly selects and invites the buyers most likely to match your brand's needs.

Established Retail

Proven major channels

Buyers from established large retailers and department stores — Target, Sephora, Ulta, Costco, and more. Getting listed is itself a trust asset for your brand: the most proven distribution network there is.

Growth Vendors & Distributors

The partners who make listings happen

Vendors and distributors who actually get brands onto US shelves. They hold the keys to the channels and aggressively expand their lineups.

New-Channel Pioneers

Buyers who find the next market first

Buyers from channels K-beauty hasn't fully entered yet — beauty supply, wellness, community retail. Partners hunting for new brands ahead of everyone else, opening first-mover opportunities.

Investors & IR

Where growth capital connects

Indie beauty investors and industry media at Rising Edit's open demo day and investor sessions. Backed by real sales data, conversations go beyond distribution into investment.

Buyers & Media

Buyers & media who visited in Season 1

In Season 1's opening week alone, more than 100 teams of buyers, distributors, and media visited the venue. In Season 2, new buyers and media arrive following each theme.

Brand Case

On-site buyer meetings became retail talks

melixir joined the Season 1 showcase week and met visiting buyer teams right at its first-floor booth. Conversations with buyers who tested the products in person are progressing into US East Coast retail listing discussions.

“It wasn't a badge-swapping event. Buyers who had actually tried the products started discussing terms on the spot — a connection that would have been hard to make without a New York office.”
— melixir · Global Sales Team

1,000+ stores

Retail listing talks in progress

Listing discussions for a value-price lineup are advancing through the beauty-supply channel — one that hadn't been seriously developed in North America.

Season 1 participating brand · name withheld

$500K+

Indie-brand order talks in progress

Order discussions exceeding $500K on a single deal are underway with a buyer who visited the venue — a meaningful scale given it's primarily test volume, and a case where a brand under two years old built the footing for an aggressive North American push.

Season 1 participating brand · name withheld

Not sure which theme to pick?

Tell us your category and goals — we'll propose the right theme and configuration within 3 days.

Inquire now →business@nurihaus.com