Creator content is
what Nurilounge does best

Nurilounge has spent the past three years building the most solid creator community and media touchpoints from a New York base.
Beyond a creator pool of over one million across North America, we have more than 2,500 creators available in New York during Season 2 alone.
From nano and micro to mid, mega, and celebrity — if you want to collaborate with creators and media, join HAUS OF K.

Creator Contents

Local creators come to the venue themselves

Selecting local New York creators

From the thousands of creators who visit HAUS OF K on their own, we select the ones that match your brand's category — creators who understand New York better than anyone.

Invitations & on-site hosting

Nurilounge runs the entire process — invitations, RSVPs, and on-site hosting. Your booth becomes the content set for creators' shoots.

Content publishing

Feed and short-form content on Instagram and TikTok spreads your brand and products fast, starting from the local scene. Even after the event ends, the content keeps promoting your brand.

Offline networking became ongoing collabs

HAESKN met beauty creators in its category through the creator hosting program. Relationships built while trying products together on site turned into ongoing seeding and review collaborations after the event.

“We still work with six of the creator teams we met at the event. A relationship that starts in DMs and one built while using the products together in person are completely different.”
— HAESKN · Brand Marketing Team

Why On-site

Content creators make
from first-hand experience
carries a different kind of authenticity.

Online exchanges alone aren't enough. Turn the creators who've come to know your brand in person into fans. Meeting and engaging creators who truly get your brand builds your North American growth foundation fast.
Content is most powerful when it's made on site.

Go Viral

Your brand also reaches creators who can't visit —
and potential customers across North America

The energy on site doesn't stay inside New York. We connect your brand to Nurilounge creators outside the city, running remote campaigns that still carry the energy of the venue. Add publishing through the official channels (@nurilounge.official · @hausofk.live), and your brand reaches the audiences who couldn't make it — and potential customers across North America.

This is how it actually gets published

Using the logo and product images you share during onboarding, HAUS OF K runs brand promotion together with you.

✓Pre-event promotion — theme week lineup content and RSVP campaigns included
✓Brand content published through official channels — reaching audiences who couldn't visit
✓Performance report on all published content — it stays with you as a marketing asset

Nano to mid creators come standard.
VIP creator invitations are available on request.

Tell us your category and goals — we'll propose the right theme and configuration within 3 days.

Inquire now →business@nurihaus.com