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The Venue

More than a New York pop-up —
buyer and creator touchpoints in one place

Hana House, 345 Adams St, Brooklyn, NY

The Spaces

Inside the venue

MAIN 1F · Large Booth

Bookable

A large main booth on the first floor with a standard display stand provided. Brands can merchandise freely within the counter footprint with their own visual merchandising. Companies with multiple brands can use it to run a multi-brand pop-up at once.

MINI 1F · Small Booth

Bookable

A small main booth on the first floor with a standard display stand provided. Brands can merchandise freely within the counter footprint with their own visual merchandising.

K-BEAUTY AVE Permanent Retail Zone

K-BEAUTY AVE, one of the fastest-growing K-beauty retailers in the US, runs a permanent retail booth that keeps amplifying on-site traffic while selling and promoting participating brands' products.

Café by Chae

A permanent café curated by By Chae — also available as a hospitality touchpoint for creator invitations and buyer meetings.

On-site Events

Always-on events that grow organic traffic

Throughout HAUS OF K's operation, we run a steady stream of events and K-culture programming to grow organic local traffic from New York and Brooklyn.

Conversion

Gifting Raffle

Purchasers are entered into a raffle for free gifting. Every purchase becomes an entry — lifting conversion and basket size, while winner announcements drive return visits.

Dwell · Hospitality

Café by Chae Drink Vouchers

Customers who buy your products receive a Café by Chae drink voucher. They stay longer in the space — and a hand holding a coffee passes your booth again.

Buzz · Traffic

Morning Rave

A weekend morning party with a DJ — Seoul's morning-club scene brought to Brooklyn. Lines form before opening, and the event itself becomes content.

Demo · UGC

Makeup Busking

An artist performs live makeovers using your products. The demo is a spectacle in itself and a UGC source captured on visitors' cameras.

Deep Engagement

Classes & Workshops

Host a brand-exclusive beauty class or workshop on the 2F stage. Thirty minutes of hands-on product experience is the strongest purchase persuasion there is.

Community

Watch Parties · Community Nights

Your brand joins community programs like K-content screenings — blending naturally into fandom nights.

Content · Participation

Creator Challenges

We open a content challenge that fits the theme and design it so creators visit the venue to make content with your products. The challenge itself becomes a reason to visit, and the output stacks up as your brand's content assets.

Expertise · Media

Theme Seminars

Seminars on each theme week's subject, run with industry media and experts. Your brand is introduced as an authority on the topic, not a seller — and seminar content flows into media coverage.

These modules are examples — we also design new events built around your brand campaign.

Space Tour

Take a video tour first

Location

Hana House, 345 Adams St, Brooklyn, NY 11201

The Market

A neighborhood of real buyers, not tourists

A neighborhood representative of upper-middle-income American spending. Test your brand's US market response where a high-income core consumer population passes daily on foot and by subway.

$110K

median household income in the area (≈1.5× the US average)

43%

residents aged 25–44 — the core consumer segment

130,000+

daily population of Downtown Brooklyn (work · study · living · visiting)

subway lines within walking distance — a transit hub

Sources: U.S. Census / ACS · Data USA · Downtown Brooklyn Partnership (public statistics)

Build your brand on this stage.

Dedicated stands and stage sessions are proposed case by case after your inquiry.

Inquire now →business@nurihaus.com