Membership.
The Key.
Released in a limited run during Season 1 — every Key has found its holder, and no new Keys are being issued. Key holders keep their full benefits, all season long.
Key holder? Open your pass from My Page.
Residence.
Exclusive savings on K-beauty products
Member-only discounts at the K-Beauty Ave retail floor and seasonal pop-ups. Just show your pass at checkout.
Early access to programming updates and announcements
Priority entry to key events and showcases. RSVPs open to members before the public.
Exclusive savings on workshops
Priority booking for skin & color analysis, limited seasonal sampling, and 1:1 routine consultations.
Priority invitations to workshops and special events
Exclusive invites to cultural workshops — tea omakase, jewelry making, hanbok — and makeup masterclasses.
Exclusive discounts at Seoul Sips & Sweets
Automatic entry into product gifting and seeding-box draws from participating brands all season long.
Seasonal gifts, samples, and surprises
We reach out to you first — new brand pop-ups, showcases, exclusive drops, and member-only perks, straight to your inbox.
