The Season

June to November.
Ten theme weeks.

The floor transforms week by week — every theme brings new brands, new drops, and new reasons to come back.

Season Roadmap

Season 1Wrapped

Grand Opening

Jun 13 – 20 — The week it all began — ribbon cutting, first looks, and a block-long line down Adams Street.

Season 1Wrapped

Summer Retail & Pop-ups

Jun 21 – Aug 13 — Eight weeks of rotating brand pop-ups, workshops, and wellness across the floor.

Season 1Wrapped

Korea Select Showcase

Aug 21 – 29 — Nine days spotlighting Korea's most exciting emerging brands — tastings, demos, and first-in-U.S. drops.

Season 2 · Act I · The CreatorsWrapped

Back to School

Sep 3 – 14 — The fall opener — routine resets, campus-ready kits, and summer favorites back on the floor.

Season 2 · Act I · The CreatorsSep 17 – 28

Creator Edit

New York's K-beauty creators take over — meet them on the floor and watch content come to life.

Season 2 · Act II · The ExtensionOct 1 – 10

Brooklyn Edit

A celebration of the borough — local collaborations, community programming, and shades for every skin tone.

Season 2 · Act II · The ExtensionOct 12 – 19

Derm & Wellness Edit

Inner beauty week — wellness classes, workshops, and K-beauty's slow-aging rituals.

Season 2 · Act II · The ExtensionOct 22 – Nov 3

Rising Edit

Korea's next wave debuts in New York — indie discoveries, demo days, and a Halloween takeover.

Season 2 · Act III · The RitualNov 6 – 20

Visual + Ritual Edit

Color, package, and scent — gifting season opens with the floor at its most beautiful.

Season 2 · Act III · The RitualNov 23 – 29

The Finale — Black Friday

The grand finale — Black Friday week with live shopping, final drops, and thank-yous.

Season 2 — Three Acts

A fall in three acts.

Sep – Nov 2026

Act I

The Creators

September

The creator community opens the fall — routines reset, cameras out.

Act II

The Extension

October

Brooklyn, wellness, and Korea's rising wave — peak-traffic season.

Act III

The Ritual

November

Holiday rituals through a Black Friday finale.

Don't Miss a Week

Residents hear about every theme first.

Become a Resident See Events

June to November.Ten theme weeks.

Grand Opening

Summer Retail & Pop-ups

Korea Select Showcase

Back to School

Creator Edit

Brooklyn Edit

Derm & Wellness Edit

Rising Edit

Visual + Ritual Edit

The Finale — Black Friday

A fall in three acts.

The Creators

The Extension

The Ritual

Residents hear about every theme first.

June to November.
Ten theme weeks.